Monday, April 27, 2009

Shanghai Tang

Shanghai Tang is an international clothing chain company, founded in 1994 by Hong Kong businessman David Tang Wing Cheung and now controlled by Richemont.

David Tang claimed that Shanghai Tang is a Chinese label that set out to rejuvenate Chinese fashion. The fundamental design concept is inspired by traditional Han Chinese clothing combined with the modernity and dynamism of the 21st century. The brand is noted for its use of very bright colours.

The original, and now flagship, Shanghai Tang store in Hong Kong's Pedder Street (in Central) provides the lead for 24 outlets worldwide, including Bangkok, Beijing, Dubai, Honolulu, Kuala Lumpur, London, Miami, New York, Las Vegas, Madrid, Paris, Shanghai, Singapore, Tokyo and Macau[1]. They are often located in well-known areas such as Bangkok's Sukhumvit Road, Tokyo's Ginza district, and Shanghai's Xintiandi. Other Hong Kong locations include Pacific Place. New store openings are promised, though expansion has been less rapid than was planned in 2005.

In 1998, Richemont acquired David Tang's controlling stake in the business.

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