Jet Li Launches His "One Foundation" in Name of Charity

Chinese martial arts star Jet Li finally kicked off his "One Foundation" at the Novotel in Beijing on Thursday.

"One plus one plus one equals one (1+1+1=1)" - the 15-second advertisement that we have just listened to features a little girl writing "1" with the background of the foundation's logo. It is the ideal of Jet Li's "One Foundation" which calls for each person to donate one yuan (US$0.13) per month to assist people in urgent need of help. The whole world is actually a big family, it explains.

Jet Li has been planning the project for years, hoping to help youth suffering from mental health problems, as well as the victims of natural disasters.